Beckoning Consumers with the iBeacon: Apple’s Latest Move

09 Thursday Jan 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing

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apple, iBeacon, iOS 7, marketing, Retailing

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When iPad and iPhone owners updated their systems to iOS 7, they also transformed their devices into a new type …

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