Two pieces of potential federal legislation would regulate how marketers can use consumer data, as well as establish their responsibilities …
The Potential for Legislation to Deal with Big Data and Its Breaches
13 Friday Feb 2015
Tag Archives: Legislation
When Marketing Becomes Lobbying, What Rules Apply?
27 Thursday Nov 2014
Tags
Lobbying is a common practice in modern electoral politics, and when consumer product companies engage in it, it appears very …
Can Marketing Be Life Threatening? Allegations of Unethical Practices by Pharmaceutical Firms
31 Friday Oct 2014
In separate lawsuits, brought in Illinois and California, local authorities have charged that five large pharmaceutical firms behaved illegally in …
Is It Blocking Spam, or Is It Censorship?
24 Thursday Jan 2013
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ethics, Government, Legislation, marketing, social media, Spam
The international consensus is clear on some points: Spam is a problem. Beyond the annoyance factor, spam can reduce productivity, …