The Caped Crusader Joins Chevy’s Newest Focus Group

31 Friday Mar 2017

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, branding, Chevrolet, Lego Batman

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Chevrolet first introduced its “Real People, Not Actors” advertising campaign several years ago. The spots feature a polite moderator, sheparding …

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