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Rainbow Washing or a Sincere Effort: A Temporary Packaging Redesign by Skittles

29 Monday Jun 2020

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

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Conscious Marketing, LGBTQ, Marketing Ethics, skittles

With the memorable assertion that “Only one rainbow matters during Pride,” the Skittles brand plans to introduce packaging that eliminates …

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Chapter 01: Overview of Marketing (81)
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