The Internet is an innovation unlike virtually any other advance in human history. It was designed specifically to share information, …
The Shift from Shared Content to Dedicated Services: What Does It Mean for Consumers?
02 Monday Feb 2015
02 Monday Feb 2015
The Internet is an innovation unlike virtually any other advance in human history. It was designed specifically to share information, …
08 Tuesday May 2012
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The promise of mobile technologies keeps growing, tantalizing retailers with the possibility of turning consumers with smartphones into loyal, high-share, …
17 Friday Feb 2012
Posted in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
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The proliferation of mobile and smartphone technologies has provided retailers with a unique opportunity to connect with customers. However, a …
11 Wednesday Jan 2012
Posted in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
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fashion, fashionably marketing, Gretchy, iphone fashion, mobile, mobile apps, Nowness, Nubry, style, Stylish girl
More than 100 million people have smartphones. Approximately half of them make purchases on these devices. Thus, mobile marketing is …
14 Friday Oct 2011
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Consumers already take their mobile phones with them everywhere they go. Applications such as ShopKick are hoping to take advantage …
14 Friday May 2010
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Perhaps the best known company for introducing new and “must-have” items has just come out with its latest: Apple’s iPad. …