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Tag Archives: mobile commerce

Coupons Gain Popularity

06 Saturday Dec 2008

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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coupons, mobile commerce, mobile coupons

Coupon redemption has been on the decline every year—except for this one. As the mortgage crisis and high fuel prices …

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Integrating Cell Phones into Marketing Devices

12 Wednesday Nov 2008

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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mobile commerce, shoppingtrip360

As the penetration of cell phones becomes nearly universal, marketers keep looking for ways to use the useful devices for …

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Archived Articles by Chapter

Chapter 01: Overview of Marketing (81)
Chapter 02: Developing Marketing Strategies (152)
Chapter 03: Social and Mobile Marketing (176)
Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
Chapter 05: Analyzing the Marketing Environment (243)
Chapter 06: Consumer Behavior (204)
Chapter 07: Business-to-Business Marketing (91)
Chapter 08: Global Marketing (129)
Chapter 09: Segmentation, Targeting and Positioning (164)
Chapter 10: Marketing Research (109)
Chapter 11: Product Branding and Packaging Decisions (224)
Chapter 12: Developing New Products (197)
Chapter 13: Services: The Intangible Product (158)
Chapter 14: Pricing Concepts for Establishing Value (105)
Chapter 15: Strategic Pricing Concepts (109)
Chapter 16: Supply Chain Management (124)
Chapter 17: Retailing and Multichannel Marketing (222)
Chapter 18: Integrated Marketing Communications (172)
Chapter 19: Advertising, Public Relations and Sales Promotions (204)
Chapter 20: Personal Selling and Sales Management (65)
Marketing Tidbits (49)
Uncategorized (17)

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