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Tag Archives: Mobile payment

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How Mobile Phones and Payments Have Created a Viable New Market at the Bottom of the Pyramid

30 Friday Jan 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 13: Services: The Intangible Product

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Africa, global marketing, Mobile Marketing, Mobile payment, services

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We might imagine that the greatest spread of mobile technology is among middle-class and wealthy consumers who demand the most …

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Starbucks: Making it Hip to Use Square

27 Thursday Sep 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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consumer behavior, Mobile payment, Square, Starbucks

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At a local farm stand or art fair, you might have seen the small business vendors pull out a small, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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