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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: Mobile Technology

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Wearables that Want Your Sweat to Improve Your Service Access

04 Monday Mar 2019

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product

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Customer Experience, health, Mobile Technology

As we have discussed previously, the latest version of the Apple Watch offers novel and cutting-edge capabilities for measuring various …

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How Much Can You Get Delivered to Your Door—and More Critically, For How Much Longer?

23 Thursday Oct 2014

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 16: Supply Chain Management

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delivery, Mobile Technology, services, supply chain

The latest supply chain trend seems just a little too similar to an old and not particularly successful trend for …

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Finding, Reserving, Ordering, Paying for, and Reviewing Your Fine Dining, All on Your Phone

27 Monday Jan 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product

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Diner Connection, GrubHub, Mobile Technology, NoWait, OpenTable, Smartphones, UrbanSpon, Yelp

Is the starving artist, making ends meet by waiting tables, soon to be a thing of the past? The expanding …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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