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Tag Archives: NPR

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How Gambling on a Podcast Paid Off for the Very First “Serial” Advertiser

16 Friday Jan 2015

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 18: Integrated Marketing Communications

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B2B Marketing, Integrated Marketing Communication, MailChimp, NPR, Radio, Serial

The popularity of the “Serial” podcast, which recounts a journalist’s investigation of a murder case from 1999, caught many members …

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Following Customer Service on Twitter

08 Thursday Nov 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product

≈ 2 Comments

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Budget, consumer behavior, customer service, marketing, NPR, Penske, twitter

A company’s Twitter account does not need thousands of dedicated followers to make an impact. Unlike celebrities and media personalities, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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