Engaging Viewers as Well as Listeners: Spotify’s Plans to Diversify its Offerings

13 Monday Jul 2015

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product

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music, online content, services, Spotify, Streaming

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Some recent reports reveal that Spotify has some new tricks up its sleeve. The music streaming service has met with …

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Will the Recession Push Newspapers Off the Map?

01 Wednesday Apr 2009

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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newspaper, online content

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Print newspapers certainly are a product of the past, as many companies reach their 150-year anniversaries. And there are faster …

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