A Beer Drinker’s Dream: New Packaging Innovations

30 Thursday Jul 2009

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value

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beer, coors, miller, packaing

Instead of creating new products, some companies rely on package innovations to attract consumer attention. Customers see the new packaging …

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