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Tag Archives: Pfizer

Paying for Past Bribes: Pfizer’s International Struggles

26 Wednesday Sep 2012

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 20: Personal Selling and Sales Management

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Bribe, ethics, marketing, Pfizer

The recent $45 million settlement of bribery charges against the pharmaceutical firm Pfizer shows just how challenging it can be …

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Chapter 01: Overview of Marketing (81)
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