Let’s Get “Phygital”: A New Form of Omnichannel Marketing

15 Thursday Aug 2024

Posted by Grewal Levy Marketing in Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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digital, phygital, physical

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From podcasts to infomercials, glamping to motels, the retail world seems to love inventing new products, then describing them by …

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