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Tag Archives: Politics

Can Companies Stay Out of National Debates? Brand Challenges in Divisive Times

28 Tuesday Nov 2017

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, Marketing Ethics, Politics

Most companies prefer not to take strong stands on controversial issues, for fear of alienating consumers on the other side. …

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Chapter 01: Overview of Marketing (81)
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Chapter 05: Analyzing the Marketing Environment (243)
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Chapter 13: Services: The Intangible Product (158)
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Chapter 15: Strategic Pricing Concepts (109)
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Chapter 17: Retailing and Multichannel Marketing (222)
Chapter 18: Integrated Marketing Communications (172)
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