Product placement has become increasingly more popular for television networks as traditional commercial advertising revenues continue to decline. If viewers …
Full Disclosure Advertising
20 Tuesday Oct 2009
Tag Archives: product placement
Product Placement on HSN
28 Monday Sep 2009
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If a network’s entire programming menu features commercial messages, it can be hard to work in traditional ads, so HSN, …
Buy the Jeans, the Shoes, and Even the Couch from Grey’s Anatomy
02 Friday Mar 2007
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Our celebrity-obsessed culture is driving the media’s move into shopping-enabled entertainment. Many Americans no longer watch commercials on TV, so …
Grewal Levy Marketing News 