It’s a Hard Knock Life—but Nothing a Little Ragu Can’t Fix

07 Wednesday Nov 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, consumer behavior, marketing, Ragu, Unilever

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For the brands maintained by Unilever, the consumer product giant, advertising is taking a new tack: Focus on emotion, rather …

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