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Tag Archives: retail store size

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Bigger Stores Do Not Mean Bigger Revenues

20 Saturday Mar 2010

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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big box, retail store size, small stores

In the past ten years, retailers have increased the size of their stores, but sales have not followed suit. For …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
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  • Chapter 05: Analyzing the Marketing Environment (243)
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  • Chapter 12: Developing New Products (197)
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  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
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  • Marketing Tidbits (49)
  • Uncategorized (17)

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