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Tag Archives: Samsung

A Public Relations and Supply Chain Nightmare: The Samsung Galaxy Note 7 Failure and Recall

06 Tuesday Dec 2016

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 19: Advertising, Public Relations and Sales Promotions

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Galaxy Note 7, Marketing Ethics, Public Relations, Samsung

On August 19, 2016, Samsung introduced the latest version of its popular Galaxy Note series of phones, to great fanfare …

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Chapter 01: Overview of Marketing (81)
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