Using Antibiotics Proudly: Sanderson Farms Distinguishes Its Brand by Going Against the Grain

28 Wednesday Sep 2016

Posted by grewallevymarketingnews in Chapter 09: Segmentation, Targeting and Positioning

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Positioning, Sanderson Farms

Antibiotics for poultry are bad, right? That seems to be the consensus, based on retail packaging that touts the products’ …

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