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Tag Archives: Stanley cup

A Fight Worthy of the NHL: The Stanley Cup as the Latest Consumer Craze

12 Tuesday Mar 2024

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications

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Consumer Trends, hype, Stanley cup

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Why do trends start? For example, why were thousands of momfluencers and watertok creators waiting in line for hours, and …

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Chapter 01: Overview of Marketing (81)
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Chapter 03: Social and Mobile Marketing (174)
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Chapter 05: Analyzing the Marketing Environment (243)
Chapter 06: Consumer Behavior (203)
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Chapter 13: Services: The Intangible Product (158)
Chapter 14: Pricing Concepts for Establishing Value (105)
Chapter 15: Strategic Pricing Concepts (109)
Chapter 16: Supply Chain Management (124)
Chapter 17: Retailing and Multichannel Marketing (222)
Chapter 18: Integrated Marketing Communications (172)
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Chapter 20: Personal Selling and Sales Management (65)
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