Does First-Class Travel Demand First-Class Luggage?

26 Thursday Jun 2025

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions

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bag, luxury, suitcase, travel

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What defines a product as a luxury offering? That question has long been debated, and answering it requires more than …

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