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Grewal Levy Marketing News

Tag Archives: sustainable

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Brick-by-Brick: Lego Switches to Renewable Plastic Parts

28 Thursday Nov 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 16: Supply Chain Management

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lego, materials, sourcing, sustainable

LEGO blocks have long been credited with helping children learn, by allowing them to experiment, test out new ideas, and …

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The Punishments for Going Green

21 Saturday Aug 2010

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 19: Advertising, Public Relations and Sales Promotions

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frito-lay, green, sustainable

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Frito-Lay can market its Sun Chips as the “green” chips, because to make them, the company uses steam produced through …

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Water: Tap Versus Bottled

11 Saturday Jul 2009

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions

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bottled water, green, labeling, sustainable, tap water, water

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It has been a marketer’s dream: Take a free, natural resource from easily accessible sources, package it, and sell it …

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Package Reduction Initiatives

04 Saturday Apr 2009

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 07: Business-to-Business Marketing, Chapter 08: Global Marketing, Chapter 10: Marketing Research

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green, labeling, Packaging, sustainable

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In its latest initiative to reduce the amount of packaging used for its products, Tesco is allowing customers to remove …

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The Difference Between Fashion and Organic Clothing

10 Saturday Feb 2007

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 14: Pricing Concepts for Establishing Value, Chapter 16: Supply Chain Management

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fashion, green, levi, organic clothing, sustainable

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The popularity of organic products stretches beyond pesticide-free food to include clothing as well. Fashion companies produce the same clothes …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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