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LEGO blocks have long been credited with helping children learn, by allowing them to experiment, test out new ideas, and …
28 Thursday Nov 2024
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LEGO blocks have long been credited with helping children learn, by allowing them to experiment, test out new ideas, and …
21 Saturday Aug 2010
Posted in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 19: Advertising, Public Relations and Sales Promotions
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Frito-Lay can market its Sun Chips as the “green” chips, because to make them, the company uses steam produced through …
11 Saturday Jul 2009
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bottled water, green, labeling, sustainable, tap water, water
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It has been a marketer’s dream: Take a free, natural resource from easily accessible sources, package it, and sell it …
04 Saturday Apr 2009
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In its latest initiative to reduce the amount of packaging used for its products, Tesco is allowing customers to remove …
10 Saturday Feb 2007
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The popularity of organic products stretches beyond pesticide-free food to include clothing as well. Fashion companies produce the same clothes …