Shared Ads: The Top Viral Campaigns of 2012

23 Wednesday Jan 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, marketing, social media, Top 10, viral campaign

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Perhaps better than nearly any other indicator, changes in the world of viral advertising signal the ways in which marketing, …

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M and M’s Nontraditional Marketing Campaign

22 Thursday Feb 2007

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications

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ad campaign, M&M, viral campaign

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The M&M company, recognizing that its brand represents fun for many consumers, has launched a nontraditional advertising campaign in which …

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