A Partnership to Get Healthier Options to Consumers: WW and Blue Apron

25 Monday Mar 2019

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

≈ Leave a comment

Tags

Blue Apron, healthy eating, Meal Kits, WW

This gallery contains 1 photo.

Once praised as a game changer in the eat-at-home market, Blue Apron recently has struggled to stay afloat, as subscribers …

Continue reading →

An Abbreviation No More: Weight Watchers Rebrands as Simply WW

16 Friday Nov 2018

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

≈ Leave a comment

Tags

branding, rebranding, WeightWatchers, WW

In a bold pronouncement for the chief executive of a diet company, Mindy Grossman recently announced straightforwardly that “the world …

Continue reading →