17 Wednesday Jul 2019
Posted in Chapter 06: Consumer Behavior
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The massive trend of cord cutting, such that many consumers no longer subscribe to cable television services and instead get …
15 Monday Jul 2019
Summer is coming, which means swim season is here. When swimmers and sunbathers go to purchase this year’s gear, they …
10 Wednesday Jul 2019
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Imagine you need batteries. You’re a modern consumer, so of course, you turn to Amazon to order them and have …
01 Monday Jul 2019
Televised advertisements for prescription drugs provide a lot of information: the conditions they are designed to treat, the methods for …
26 Wednesday Jun 2019
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The sophisticated algorithms that Facebook and other digital platforms use to segment consumers are widely touted as benefits for advertisers …
17 Monday Jun 2019
Posted in Chapter 08: Global Marketing
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For consumer goods firms like Procter & Gamble or Johnson & Johnson, the massive expansion of the Indian market offers …
12 Wednesday Jun 2019
Patagonia is a company devoted to sustainability and environmental causes. Those values are central to its brand, its image, and …
03 Monday Jun 2019
Posted in Chapter 12: Developing New Products
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The Coachella music festival is renowned for its diverse slate of artists, fashion-forward trends among audience members, and success in …
29 Wednesday May 2019
We know that the speed of mobile is fast, but recent evidence reinforces just how quickly it moves when it …
15 Wednesday May 2019
A key distinction between brick-and-mortar and online retailers is the access that the latter have to vast amounts of consumer …