Once upon a time, McDonald’s did not offer any breakfast: no pancakes, no links, no nothing. Then in 1973, it …
A Key Motivation for Waking Teens Early on Weekends Disappears: McDonald’s Hints at Breakfast All Day
26 Monday Aug 2013
Category Archives: Chapter 01: Overview of Marketing
Value at a Premium Price: Moving Consumers Away from a View of Cheap as Valuable
26 Monday Aug 2013
Value at a Premium Price: Moving Consumers Away from a View of Cheap as Valuable Value, as defined by the …
So, Where Do You Attend College? Measuring the Value of University Education
25 Thursday Apr 2013
Readers of our textbook and the related blog posts know—perhaps better than anyone else—the extraordinary challenge associated with choosing where …
Technical Foul or Just Part of the Game? Executives’ Uses of Corporate Perks in the Modern Era
22 Tuesday Jan 2013
Access to the corporate jet is perhaps the last big status symbol available to successful executives. That, and maybe investing …
The Blurry Line Between Advertiser and Content Provider: A Lexus-Sponsored Food Channel Show
22 Tuesday Jan 2013
In the early days of radio and television, corporate sponsors of entire shows were a common sight. Even the man …
A List of Influence: The Retail Customer Experience Top 100
23 Friday Nov 2012
A report published by a retail group each year provides a listing of stores, sellers, ideas, people, and concepts that …
Too Much Piggybacking on the Presidential Election?
14 Wednesday Nov 2012
When national, major events focus the attention of the U.S. consumer public, many advertisers see the event as an opportunity …
A Philly Favorite Comes Back to Its Chewing Roots
05 Monday Nov 2012
It sounds like the plotline from an old movie: Small town player gets introduced to the big movers, changes her …
Whole Foods Across the Ages
30 Sunday Sep 2012
In the battle of grocery chains, it appears that it is the newest generation of shoppers that is declaring the …
BMW’s Mini Olympic Rule Bending
14 Friday Sep 2012