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Consumer packaged goods, such as detergent, paper towels, shampoo, and diapers, are among the first categories in which consumers switch …
Consumer Packaged Private Label Is Hot
20 Friday Mar 2009
Category Archives: Chapter 02: Developing Marketing Strategies
Do You Hulu?
15 Sunday Mar 2009
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NBC and Fox News Corp, two television network rivals, have partnered to create Hulu, an Internet video site that allows …
Retailers Cut Costs, Lower Prices, and Decrease Inventory
30 Friday Jan 2009
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After last year, retailers are really going to have to get smart about their operations if they hope to stay …
What’s G?
12 Monday Jan 2009
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To begin the new year, Gatorade is resolving on a rebranding strategy and new ad campaign. The company that put …
McDonald’s (New?) Strategy
12 Monday Jan 2009
Customer Loyalty During the Recession
12 Wednesday Nov 2008
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Marketers find themselves more confused than ever by customer behavior. Many customer loyalty technology systems rely on transactional histories as …
Food Marketing Goes Healthy
18 Wednesday Jul 2007
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The “green” trend seems to be expanding into all industries. Marketers focus on the health value of foods, and consumers …
AT&T Rebrands
24 Sunday Jun 2007
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Having already taken over Cingular, AT&T plans to dissolve even the Cingular name by the end of the year. Previously, …
A Café Latte and Paul McCartney: All at Starbucks
15 Friday Jun 2007
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Calling Starbucks just an innovator in the premium coffee industry is misleading; the company actually has created an entire Starbucks …
Donuts & Coffee at Dunkin’ Donuts Expands through the U.S.
07 Monday May 2007
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coffee, Dunkin Donuts, fashion, rebranding, repositioning, Starbucks, style
Having made its mark in the Northeastern United States, Dunkin’ Donuts clearly is the place to buy coffee for many …