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Some industries are virtually recession proof, but entertainment has rarely been one of them. Thus, video gaming, the fastest growing …
Can’t Stop GameStop
11 Tuesday Aug 2009
Category Archives: Chapter 02: Developing Marketing Strategies
Phone Wars
07 Friday Aug 2009
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The year is 2005. Nokia is the world’s biggest cell phone maker and has just launched the N series, which …
P&G Moves Down Market with “Tide Basic”
06 Thursday Aug 2009
With its value-added cleaning abilities and color agents, Tide detergent has long enjoyed a reputation as an innovative, high-end brand …
The Gatorade Flop-Sweats
29 Wednesday Jul 2009
Pepsi Co. may be a well-diversified, international conglomerate, but that does not mean it is immune to missteps. Its 2001 …
Want a Video with that Yoohoo?
15 Wednesday Jul 2009
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The benefits of Netflix over Blockbuster seem clear: Customers can chose their DVDs online, receive them in their mailboxes, and …
Misleading Claims about “Local” Products
11 Saturday Jul 2009
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food, food label, health, home grown, labels, local, organic
A locavore eats only foods produced within that consumer’s locale or region, in an attempt to support local farmers and …
A Transformation at eBay
28 Thursday May 2009
Posted in Chapter 02: Developing Marketing Strategies, Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management
In the 1990s and early 2000s, eBay led the e-commerce pack. With its communities of buyers and sellers, engaging in …
Social Media
02 Saturday May 2009
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Whereas in the past, marketing interrupted consumers, today it may be turning into something that consumers want. With their ability …
The Nano
15 Wednesday Apr 2009
New Delhi is filled with horse-drawn carts, bicycles, scooters, taxis, and private cars. As the growing Indian middle class demands …
Catching the Consumer’s Eye
26 Thursday Mar 2009
Posted in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions
For those who find themselves on their weekly, or even daily, grocery store excursion, the sight of familiar labels and …