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There was no bigger medical story in 2009 than the swine flu pandemic. International fears stranded travelers who had symptoms, …
Sanitizing Is Cool
15 Sunday Nov 2009
Category Archives: Chapter 02: Developing Marketing Strategies
Pringles, Iams, and Duracell Are Not Part of P&G’s Focus
10 Tuesday Nov 2009
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Proctor & Gamble (P&G) owns a massive spectrum of premium brands in the household and beauty product sectors, but recently, …
The Two Sides of Saks Fifth Avenue
08 Sunday Nov 2009
In stores, Saks Fifth Avenue is a high-end retailer that sells the most expensive designer brands in fashion. Online, it …
Does Barbie Need Botox?
01 Sunday Nov 2009
One of the United States’ most iconic images is the classic Barbie doll, though in the past 50 years, Barbie …
Weymouth Needs More Coffee
16 Friday Oct 2009
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The busiest Dunkin’ Donuts in theUnited Statesis inWeymouth,Mass.Is this because the residents of the town are particularly fond of baked …
Where’s the … Brick Wall?
13 Tuesday Oct 2009
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One of the most popular catchphrases of the 1980s—“Where’s the beef?”—began the infamous burger wars, where McDonald’s, Wendy’s and Burger …
Is There Room for One More?
08 Thursday Oct 2009
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best buy, big box, circuit city, consumer electronics, HHGREGG, TV
CircuitCityis out of business, leaving Best Buy and Walmart fighting over customer remains. But a smaller competitor, with a different …
Alice Takes Care of Everyone
07 Wednesday Oct 2009
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alice, CPG, e-commerce, online, p&g
The name is meant to evoke a responsible household manager, someone who never lets you run out of toilet paper. …
Starbucks in Just Seconds
01 Thursday Oct 2009
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Instant Starbucks coffee—isn’t that an oxymoron? Not if the coffee giant can introduce its latest product properly. Caffeine addicts worldwide …
Product Placement on HSN
28 Monday Sep 2009
If a network’s entire programming menu features commercial messages, it can be hard to work in traditional ads, so HSN, …