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Try before you buy is usually an offer reserved for big-ticket items, like cars or refrigerators, not for your daily …
Starbucks on the Shelf
20 Friday Aug 2010
Category Archives: Chapter 02: Developing Marketing Strategies
They’re Doing It Again: Apple’s New Product Launch
14 Friday May 2010
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Perhaps the best known company for introducing new and “must-have” items has just come out with its latest: Apple’s iPad. …
Facebook Networks the Web
14 Friday May 2010
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Think you know Facebook? The site is evolving into a deeply integrated network, working with other Web sites, applications, and …
Two Lines, One Company: Pepsi Healthy and Pepsi Junk
24 Wednesday Mar 2010
The next time you eat Doritos for dinner, perhaps you can claim you did it because you’re really watching what …
Bigger Stores Do Not Mean Bigger Revenues
20 Saturday Mar 2010
In the past ten years, retailers have increased the size of their stores, but sales have not followed suit. For …
When Money Buys a Reputation
03 Wednesday Mar 2010
When in search of just the right place to take your parents on a weekend visit, you can check yelp.com …
The Oscars: More than an Award Show
17 Wednesday Feb 2010
The nominees at the Academy Awards may be anxious and excited about their chances, but the real opportunity in these …
The Toyota Recalls
01 Monday Feb 2010
Long praised for its reliability, quality, and innovative supply chain, Toyota Motor Corporation today is facing perhaps the greatest crisis …
How to Sell Furniture
27 Wednesday Jan 2010
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A big-screen, high-definition television is one of those consumer products that appeals to almost everyone—whether they want to see the …
Convenience or Flavor? Can We Have Both?
19 Tuesday Jan 2010
It takes a big company to admit it serves an inferior product. And usually, such admissions should be downplayed in …