Mobile commerce offers a great opportunity for manufacturers and retailers. By 2015, people will access the Web more often through …
Mobile Commerce
30 Thursday Dec 2010
Category Archives: Chapter 02: Developing Marketing Strategies
Every Day Is Like … Monday?
01 Wednesday Dec 2010
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On the Monday after Thanksgiving weekend, even those consumers afraid of visiting the malls on Black Friday go shopping. But …
Videos Online
01 Wednesday Dec 2010
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Technology improvement, communication trends, and the quest to maximize profits during the holiday season have spurred new ways for e-retailers …
Starbucks Ends Its Grocery Distribution
29 Monday Nov 2010
Posted in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 19: Advertising, Public Relations and Sales Promotions
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When Starbucks entered into a partnership with Kraft Foods, the suppliers made it possible for consumers to buy bagged coffee …
I Do Want Fries with That! Wendy’s New Ad Campaign
28 Sunday Nov 2010
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In the fast-food battle zone, the lines have long been drawn: McDonald’s runs the French fry business, and everyone fights …
Silk Scarves along the Silk Road
24 Wednesday Nov 2010
Posted in Chapter 02: Developing Marketing Strategies, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing
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To catch the latest opening of a LVMH store, most consumers will need to update their passports. The luxury goods …
Creating an Automatic Consumption Culture
24 Wednesday Nov 2010
Life is so much easier when we don’t have to make decisions, isn’t it? Our favorite online Web sites, gadgets, …
The Growing Organic Grocery
20 Saturday Nov 2010
Posted in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 16: Supply Chain Management, Chapter 19: Advertising, Public Relations and Sales Promotions
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Consumers have cut back on many purchases, but a significant percentage refuse to sacrifice their perceived health benefits. Therefore, 48 …
Taming the Roar from Social Media
14 Sunday Nov 2010
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When it comes to social media, many companies feel like the lion tamer at the circus: They enter the ring …
Your Own Billboard on Times Square—Just by Shopping!
25 Monday Oct 2010
The Aeropostale outpost in Times Square in Manhattan commands attention with its impressive two-story, 19,000-square-foot presence. Never mind the clothes; …