In stores, customers spend just 3 to 10 seconds standing in front of products as they decide whether to buy …
It’s What’s on the Outside that Counts: The Importance of Packages
05 Tuesday Jul 2011
Category Archives: Chapter 02: Developing Marketing Strategies
Facebook Connects the Web
05 Tuesday Jul 2011
Facebook would prefer it if you checked your account daily (or even hourly). Its nearly 1 billion users spend an …
Customer Analytics: It’s All in the Implementation
07 Thursday Apr 2011
Good, better, best. This motivational phrase is familiar not just to children but to employees reand managers alike. But retailers …
Extending Private Labels to Beer
17 Thursday Feb 2011
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Private-label products sold by food, drug, and mass merchandise retailers have enjoyed a 2 percent increase in sales recently, even …
The International Symbol of Love and Dessert: Fast Food?
16 Wednesday Feb 2011
Posted in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 07: Business-to-Business Marketing, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
In the West, holidays such as Valentine’s Day and Christmas represent huge sales opportunities for a variety of sellers. Refusing …
Putting Last Call First: Neiman Marcus’s Strategic Changes
15 Tuesday Feb 2011
Posted in Chapter 02: Developing Marketing Strategies, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions
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For most of its history, Neiman Marcus has focused on the 100,000 customers who spend the most (i.e., today, more …
Personalization: My My—My Macy’s
14 Monday Feb 2011
Posted in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
In the movie classic Miracle on 34th Street, perhaps the biggest surprise was when Kris Kringle put Macy’s customers’ needs …
Bundling e-Books
13 Sunday Feb 2011
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Larger book retailers such as Barnes & Noble often contain a special table offering “buy 3, get 1 book free” …
Big Boxes in Small Formats
01 Tuesday Feb 2011
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Whereas once retailers seemed dedicated to the notion that “bigger is better,” today they are embracing instead the maxim that …
Commodity Prices Affect Everyone
15 Saturday Jan 2011
Finally, retailers are seeing some sales increases, suggesting perhaps that the worst of the modern recession is over. But let’s …