With the effective use of technology, a customer service exchange can occur without any human interaction. This promise and the …
Service With or Without People
03 Tuesday Jan 2012
Category Archives: Chapter 02: Developing Marketing Strategies
Introducing the Kindle Fire
16 Wednesday Nov 2011
Posted in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
Tags
Amazon, ereader, ipad, kindle, kindle fire, mobile commerce, tablet
When Apple changed the market with the iPad, it was only a matter of time before competitors tried to match …
One Brand with a Local Feel
08 Tuesday Nov 2011
Tags
Applebee’s has always tried to be true to its “Eating good in the neighborhood,” tagline by maintaining a local focus …
Trading Down for Good
04 Friday Nov 2011
Tags
CPG, economy, layaway, Private label, recession, trade down, Walmart
In the heart of the recent recession, no one was surprised when consumers chose more lower priced alternatives, especially for …
Non-Lemon Lululemon
02 Wednesday Nov 2011
Will Tom Brady Wear Pink Uggs?
11 Tuesday Oct 2011
No, Tom Brady, the Patriots Quarterback will not be wearing pink Uggs, but he along with the NFL are wearing pink cleats to raise breast cancer awareness. Brady is the face of Uggs and the commercials are airing now!
Filming the UGG commercial “Steps”
Tom Brady Talks Candidly about UGG
Final UGG Fall 2011 Commercial featuring Tom Brady
Checkout Tesco’s Virtual Retailing in Korea
05 Wednesday Oct 2011
Posted in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
Tesco could not grow as fast as they expected in Korea. However, this innovative strategy to do retailing virtually has helped them to be the largest food retailer in Korea. What do you think?
The Future of Mobile Retailing
29 Thursday Sep 2011
Tags
google wallet, ipad, mobile, mobile commerce, mobile wallet, nfc, tablet
Google’s Vice President of Ecommerce and Payments, Stephanie Tilenius speaks at the Shop.org 2011 Summit
Apple Can’t Do Everything
28 Wednesday Sep 2011
Apple Stores provide an incomparable customer experience for those in the market for the latest technology products. Consumers can get …
What It Takes to Be a Player in the Toy Industry
30 Tuesday Aug 2011
Tags
The long list of failed children’s toy retailers have one key point in common: The costs of getting products to …