Grocery delivery services, once considered logistical nightmares, are making a slow comeback. Younger shoppers, accustomed to buying most of …
Grocery Delivery
15 Thursday Mar 2012
Category Archives: Chapter 02: Developing Marketing Strategies
Tide Innovates in a New Place: The Laundry Room
05 Monday Mar 2012
Posted in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value
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Customers are ready! Proctor & Gamble is confident that consumers will embrace a new innovation in laundry detergent—even though previous …
Tricks in Retailing
20 Monday Feb 2012
Martin Lindstrom recently introduced a new book, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy. …
Pivoting from Failure to Success
06 Monday Feb 2012
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New product ideas and entrepreneurial start-ups are famous for their massive failure rates. In the high-tech industry, startups are taking …
The New Global Automotive Trends
03 Friday Feb 2012
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In past decades, when U.S. car buyers were the main market for automobiles, car makers could develop designs that appealed …
Consumers Are Spending Less
17 Tuesday Jan 2012
The economy is not the only thing that is fragile right now, so is the consumer. Economists say that consumers …
Chocolates Are for Men Too!
17 Tuesday Jan 2012
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Steak. Yogurt. Beer. Chocolate. Many products have gender associations, for one reason or another. Entire industries have exploited these gender-based …
The Animals Are Entering the Ring Early
16 Monday Jan 2012
The typical protocol for marketing new films is to offer sneak previews one week in advance of their release. But …
Gaining Social Clout through Klout
13 Friday Jan 2012
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bloggers, britt hackmann, fashions night out, FNO 2011, FNO 2012, gretchen hackmann, jason binn, Klout, marketing fashion, Nubry, parties, social
Getting into the coolest parties in town used to require attaining stardom or at least socialite status. But today, technology …
Mobile Fashion Apps
11 Wednesday Jan 2012
Posted in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
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fashion, fashionably marketing, Gretchy, iphone fashion, mobile, mobile apps, Nowness, Nubry, style, Stylish girl
More than 100 million people have smartphones. Approximately half of them make purchases on these devices. Thus, mobile marketing is …