13 Sunday Oct 2013
Tags
The overall strategy embraced by Twitter seems to follow the KISS principle: Keep it simple, stupid! The microblogging service provider …
21 Saturday Sep 2013
Thirty-two teams play in the NFL, each putting players on the field every Sunday during the season in an attempt …
13 Friday Sep 2013
Before he was a well-known, popular actor—even before his short-lived rap career really took off—Mark Wahlberg gained a name for …
26 Monday Aug 2013
A rose by any other name might still smell nice, but when an Italian noble family licenses its name to …
26 Monday Aug 2013
Value at a Premium Price: Moving Consumers Away from a View of Cheap as Valuable Value, as defined by the …
22 Friday Feb 2013
Tags
Cleveland Museum of Art, Columbia Sportswear, Facebook, Frankfurt, Germany, marketing, Marketing Strategy, QR Codes, Retailing, RightNow, smartphone, Verizion
Those funny little squares—QR codes—that just a few years ago were unknown now appear ubiquitous. But as their use has …
22 Tuesday Jan 2013
In the early days of radio and television, corporate sponsors of entire shows were a common sight. Even the man …
17 Saturday Nov 2012
Tags
best buy, fedex, Google +, marketing, office depot, Smartphones, social media, ups
Smartphones everywhere. Social media that keep spreading. And consumers chomping at the bit for the next big technology offer. All …
29 Monday Oct 2012
During the course of Easy to Assemble, the web series set in Burbank’s IKEA store, when Ileana Douglas explains that …
18 Saturday Aug 2012
Cutting a budget is never easy—just ask the U.S. Congress. But in the past five years, Proctor & Gamble (P&G) …