Before he was a well-known, popular actor—even before his short-lived rap career really took off—Mark Wahlberg gained a name for …
Underwear for Regular Guys, Modeled by Sort-of Regular Guys
13 Friday Sep 2013
Category Archives: Chapter 02: Developing Marketing Strategies
Affirming Trademarks, or Honoring History: The Battle of Borghese Inc. Versus the Borghese Family
26 Monday Aug 2013
A rose by any other name might still smell nice, but when an Italian noble family licenses its name to …
Value at a Premium Price: Moving Consumers Away from a View of Cheap as Valuable
26 Monday Aug 2013
Value at a Premium Price: Moving Consumers Away from a View of Cheap as Valuable Value, as defined by the …
A Listing of the Best Uses of QR Codes
22 Friday Feb 2013
Tags
Cleveland Museum of Art, Columbia Sportswear, Facebook, Frankfurt, Germany, marketing, Marketing Strategy, QR Codes, Retailing, RightNow, smartphone, Verizion
Those funny little squares—QR codes—that just a few years ago were unknown now appear ubiquitous. But as their use has …
The Blurry Line Between Advertiser and Content Provider: A Lexus-Sponsored Food Channel Show
22 Tuesday Jan 2013
In the early days of radio and television, corporate sponsors of entire shows were a common sight. Even the man …
A Space Age Fantasy? Not Quite, but Different Enough: The Future of Shopping
17 Saturday Nov 2012
Tags
best buy, fedex, Google +, marketing, office depot, Smartphones, social media, ups
Smartphones everywhere. Social media that keep spreading. And consumers chomping at the bit for the next big technology offer. All …
The Sets Are Already There: IKEA’s Web Series Advertising
29 Monday Oct 2012
During the course of Easy to Assemble, the web series set in Burbank’s IKEA store, when Ileana Douglas explains that …
A Budget Gamble by Procter & Gamble
18 Saturday Aug 2012
Cutting a budget is never easy—just ask the U.S. Congress. But in the past five years, Proctor & Gamble (P&G) …
Grocery Delivery
15 Thursday Mar 2012
Grocery delivery services, once considered logistical nightmares, are making a slow comeback. Younger shoppers, accustomed to buying most of …
Tide Innovates in a New Place: The Laundry Room
05 Monday Mar 2012
Posted in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value
Tags
Customers are ready! Proctor & Gamble is confident that consumers will embrace a new innovation in laundry detergent—even though previous …