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Category Archives: Chapter 03: Social and Mobile Marketing

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Eeek—Did that Cute Brand Just Slide Into My DMs? 

06 Thursday Nov 2025

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing

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brand, chat, direct, dm, inbox, messages, social media

Sliding into someone’s DMs (direct messaging) tends to have a flirty connotation, suggesting a way to connect with a stranger …

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Free Vending Machines Prompt Free Publicity, and Controversy, for Poppi

02 Tuesday Sep 2025

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing

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controversial, poppi, social media, soft drinks, vending machine

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For consumers who enjoy the refreshing experience of drinking carbonated beverages but seek to avoid the sugar or artificial sweeteners …

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Australia Bans Social Media for Children Younger than 16 Years

24 Tuesday Jun 2025

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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age, aus, Australia, ban, Legal, social media

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The risk and potential harms associated with excessive social media browsing—including the physical effects of engaging in substantial screen time, …

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On Brand: Brand Employees as Influencers 

05 Thursday Jun 2025

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 20: Personal Selling and Sales Management

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brand, employees, Influencer

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Opportunities for everyday, social media stardom are seemingly innumerable and everywhere. But the prevalence of influencers’ success stories has created …

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Nature of the Beast: MrBeast Faces Criticism

20 Tuesday May 2025

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing

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ethics, Influencer, MrBeast, social media

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The marketing phenomenon that is MrBeast is hard to avoid; we even have discussed him previously in these abstracts (“Finding …

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Do Not Pass Go: U.S. Government Challenges Advertisement Monopolies

21 Thursday Nov 2024

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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ads, anti-trust, digital marketing, online

Ads feel inescapable. Signing on to a streaming platform usually means signing up to see a glut of ads, especially …

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Brand New: Brands Are Using AI to Evaluate Potential Sponsorships

19 Tuesday Nov 2024

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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AI, Artificial Intelligence, brand, Influencers, scandals

The current “AI revolution” began with ChatGPT being introduced to mass users, followed soon thereafter by image generators. Even more …

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Every Trick in the Book: Exploring the Success of BookTok

13 Tuesday Aug 2024

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing

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authors, books, Influencers, TikTok

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A lot of influencer marketing comes from people engaged with topics of broad interest, like fashion, travel, cosmetics, fitness, and …

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Stressed, Obsessed, and Well-Dressed: Solutions to Influencer Fatigue

11 Tuesday Jun 2024

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning

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Influencer, influencer marketing

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A few years out from the pandemic, some of the stresses it evoked have diminished; we can go out to …

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Using AI to Navigate the Rock and Hard Place of Retail Returns

04 Thursday Apr 2024

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 17: Retailing and Multichannel Marketing

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AI, Artificial Intelligence, product returns

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Talk about being stuck between the Scylla and Charybdis. Retailers love it when shoppers buy more; it’s a central goal …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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