For Meta, being at the forefront of pretty much every technology trend is central to its identity and competitive advantage. …
What’s the Status of Meta’s Artificial Intelligence?
30 Tuesday Dec 2025
Category Archives: Chapter 03: Social and Mobile Marketing
TikTok Shop Might Be Made for Gen Z, But It Isn’t Limited to Gen Z
23 Tuesday Dec 2025
Eeek—Did that Cute Brand Just Slide Into My DMs?
06 Thursday Nov 2025
Sliding into someone’s DMs (direct messaging) tends to have a flirty connotation, suggesting a way to connect with a stranger …
Free Vending Machines Prompt Free Publicity, and Controversy, for Poppi
02 Tuesday Sep 2025
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For consumers who enjoy the refreshing experience of drinking carbonated beverages but seek to avoid the sugar or artificial sweeteners …
Australia Bans Social Media for Children Younger than 16 Years
24 Tuesday Jun 2025
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The risk and potential harms associated with excessive social media browsing—including the physical effects of engaging in substantial screen time, …
On Brand: Brand Employees as Influencers
05 Thursday Jun 2025
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Opportunities for everyday, social media stardom are seemingly innumerable and everywhere. But the prevalence of influencers’ success stories has created …
Nature of the Beast: MrBeast Faces Criticism
20 Tuesday May 2025
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The marketing phenomenon that is MrBeast is hard to avoid; we even have discussed him previously in these abstracts (“Finding …
Do Not Pass Go: U.S. Government Challenges Advertisement Monopolies
21 Thursday Nov 2024
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Ads feel inescapable. Signing on to a streaming platform usually means signing up to see a glut of ads, especially …
Brand New: Brands Are Using AI to Evaluate Potential Sponsorships
19 Tuesday Nov 2024
The current “AI revolution” began with ChatGPT being introduced to mass users, followed soon thereafter by image generators. Even more …
Every Trick in the Book: Exploring the Success of BookTok
13 Tuesday Aug 2024
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A lot of influencer marketing comes from people engaged with topics of broad interest, like fashion, travel, cosmetics, fitness, and …
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