Category Archives: Chapter 07: Business-to-Business Marketing

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Sneakerheads: Walmart Inks Shoe Deal with StockX

04 Tuesday Feb 2025

Posted by in Chapter 07: Business-to-Business Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Sneakers, trainers, kicks: whatever you call them, there’s a big market for running shoes these days. And Walmart plans to …

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Oreo & Toblerone Maker Fined €337.5M by EU for Breaching Anti-Trust Rules

07 Thursday Nov 2024

Posted by in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 07: Business-to-Business Marketing, Chapter 16: Supply Chain Management

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Mondelēz International, the global confectionery behemoth behind well-known brands like Toblerone, Oreo, and Chips Ahoy, was recently fined €337.5 million …

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The Latest Developments in Krispy Kreme’s Efforts to Get You Your Daily Glazed

16 Tuesday Apr 2024

Posted by in Chapter 02: Developing Marketing Strategies, Chapter 07: Business-to-Business Marketing, Chapter 17: Retailing and Multichannel Marketing

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As we discussed previously in these abstracts, McDonald’s and Krispy Kreme entered into a novel partnership in late 2022, making …

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