09 Wednesday Jun 2021
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Even among the long and complex history of questionably ethical marketing tactics adopted by the tobacco industry, the promotion of …
09 Friday Apr 2021
The luxury watch industry is not a particularly dynamic one. It sells expensive, high quality timepieces to wealthy consumers. Purchases …
23 Wednesday Sep 2020
Born between 1996–2015, Gen Z has been characterized according to their study and interaction patterns. As the earliest members of …
03 Wednesday Jun 2020
The sharing economy and prevalence of ride-sharing services certainly didn’t help. But these recent developments are not actually the primary …
11 Monday May 2020
For some people, the purpose of sneakers is pretty straightforward, namely, to provide comfortable, somewhat attractive covering for their feet, …
27 Monday Apr 2020
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People are tired, stressed, and overworked. It may seem oversimplified, but it also appears to be a lasting consumer trend, …
05 Thursday Mar 2020
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A common reassurance offered to women searching for a perfect wedding dress is that when they find “the” dress, they …
20 Thursday Feb 2020
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branding, men, Positioning, segmentation, targeting, Tiffany & Co
Although the demographics of shoppers in Tiffany & Co. retail stores often have featured a lot of men, most of …
07 Friday Feb 2020
A key promise of algorithms, supported by artificial intelligence, is that they take some of the guessing and subjectivity out …
06 Monday Jan 2020
Across its multiple brands, Procter & Gamble (P&G) seemingly is attempting to establish a corporate reputation as an inclusive, forward-thinking …