26 Wednesday Jun 2019
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The sophisticated algorithms that Facebook and other digital platforms use to segment consumers are widely touted as benefits for advertisers …
12 Wednesday Jun 2019
Patagonia is a company devoted to sustainability and environmental causes. Those values are central to its brand, its image, and …
29 Monday Apr 2019
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Mobile devices are ubiquitous, partly because they can do so much. People use them constantly, for a vast range of …
25 Thursday Apr 2019
As consumers, people of color long were ignored by large corporations, such as those that operate in the beauty sector. …
14 Thursday Mar 2019
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In a multicultural world, people with widely varying skin tones require products specific to their needs, such as foundation or …
26 Tuesday Feb 2019
Advertising on Amazon goes well beyond the sponsored ads that appear anytime a consumer initiates a search for a desired …
27 Thursday Dec 2018
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According to a recent study conducted by a nonprofit consumer advocacy group, the Consumer Federation of America, automotive insurance companies …
27 Tuesday Nov 2018
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An innovative new thermometer links with an app, allowing consumers to track their temperature data easily over time. Such an …
20 Thursday Sep 2018
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Now that Toys ’R Us has shut its doors, other retailers see new opportunities to expand their market share in …
18 Tuesday Sep 2018
To compete more effectively with other social media platforms such as Facebook, Instagram, and Twitter, Snapchat is enhancing the advertising …