Amazon is investing heavily in its Amazon Prime customer loyalty program. Prime is so important to Amazon that …
Even Amazon’s Loyalty Program Loses Money
15 Thursday Mar 2012
Category Archives: Chapter 13: Services: The Intangible Product
Grocery Delivery
15 Thursday Mar 2012
Grocery delivery services, once considered logistical nightmares, are making a slow comeback. Younger shoppers, accustomed to buying most of …
Company’s Twitter Strategies
12 Monday Mar 2012
Even companies who once resisted social media are now realizing that Twitter is an important marketing channel, especially for reaching …
Artisan Coffee Cuts in Line
09 Friday Mar 2012
In the past couple of years, Starbucks may have primarily focused its competitive woes on the increased expansion of …
Department Stores: The Latest Hot Restaurant
07 Wednesday Mar 2012
In the past, many department stores featured a coffee counter or soda fountain, where shoppers could rest their feet and …
Mobile Technology that is Useful
17 Friday Feb 2012
Posted in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
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The proliferation of mobile and smartphone technologies has provided retailers with a unique opportunity to connect with customers. However, a …
Crowdsourcing the Big Jobs
09 Thursday Feb 2012
In the past, when companies had big projects to finish but lacked the resources to hire enough people to do …
Fun with Food … Websites?
02 Thursday Feb 2012
Not all modern businesses sell online, but nearly all of them need some online presence. For Bi-Rite Market, a gourmet …
Best Buy Profits Less and Less
16 Monday Jan 2012
Posted in Chapter 03: Social and Mobile Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions
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Brick-and-mortar retailers that compete directly with online retailers face a couple of key challenges. First they have to find …
Mobile Fashion Apps
11 Wednesday Jan 2012
Posted in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
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fashion, fashionably marketing, Gretchy, iphone fashion, mobile, mobile apps, Nowness, Nubry, style, Stylish girl
More than 100 million people have smartphones. Approximately half of them make purchases on these devices. Thus, mobile marketing is …