With the effective use of technology, a customer service exchange can occur without any human interaction. This promise and the …
Service With or Without People
03 Tuesday Jan 2012
Category Archives: Chapter 13: Services: The Intangible Product
Online CRM Develops Relationships
21 Monday Nov 2011
Business models change to make business transactions more efficient or more effective. For example, in previous models, consumers who wanted …
Introducing the Kindle Fire
16 Wednesday Nov 2011
Posted in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
Tags
Amazon, ereader, ipad, kindle, kindle fire, mobile commerce, tablet
When Apple changed the market with the iPad, it was only a matter of time before competitors tried to match …
The Dynamic Retail Environment in Korea
14 Monday Nov 2011
Want a little retail excitement? It seems that the place to look is South Korea, where the discount retailer E-Mart …
Taking a Tip from Hulu: YouTube’s Latest Moves
07 Monday Nov 2011
Posted in Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product, Chapter 15: Strategic Pricing Concepts, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
Tags
advertising online, content, hulu, netflix, video online, Youtube
Although some of its most popular content remains amateur videos of extreme sport accidents, cats, or child singers, YouTube’s latest …
Multichannel Retailing and Localizing
06 Sunday Nov 2011
Multichannel retailing involves selling merchandise through multiple distribution channels including stores, online, mobile, catalog, and phone. While many retailers claim …
Remaking the Duane Reade Drugstore in New York City
01 Tuesday Nov 2011
Posted in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
Tags
Delish, drugstore, duane reade, loblaws, NYC, presidents choice, Private label, rebranding, remodel, repositioning
At one point, Duane Reade, the drugstore chain in New York City, had so fully embraced its minimalist approach to …
Pizza Hut on the Mobile Go
29 Saturday Oct 2011
Tags
The delivery pizza business has always been mobile in one sense, but Pizza Hut is making sure that it spreads …
Steve Jobs Remembered for Marketing and Innovation
06 Thursday Oct 2011
Tags
apple, fashion, innovation, marketing youself, steve jobs, tablet
Today is the first day without Steve Jobs. Jobs created the Apple brand and developed new products that were incredibly innovative. He was even successful at marketing himself through his simple uniform. He embodied the simplicity that he envisioned for consumers of Apple products.
Steve Jobs’ Most memorable speeches:
Checkout Tesco’s Virtual Retailing in Korea
05 Wednesday Oct 2011
Posted in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
Tesco could not grow as fast as they expected in Korea. However, this innovative strategy to do retailing virtually has helped them to be the largest food retailer in Korea. What do you think?