During and after the recession, many consumers became more savvy and conscientious about bargain shopping and searching for deals. Innovative …
The Delight of the Deal
02 Sunday Oct 2011
Category Archives: Chapter 13: Services: The Intangible Product
Apple Can’t Do Everything
28 Wednesday Sep 2011
Apple Stores provide an incomparable customer experience for those in the market for the latest technology products. Consumers can get …
Game On at Google+
06 Tuesday Sep 2011
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Google’s new social network, Google+, only launched a few weeks ago, but it already is affecting the social media and …
Netflix, Amazon and Google Battle for Content
01 Thursday Sep 2011
Few viewers limit themselves to televisions to get access to television shows anymore. But as more and more consumers tune …
What Season Is It? And Why Am I Buying This?
17 Wednesday Aug 2011
Any schoolchild can tell you: We have four seasons. But retailers would be quick to disagree. Instead, they usually define …
Walmart: Not Really the Lowest Prices
16 Tuesday Aug 2011
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Slogans only convince people when there is something substantive to back them up. Despite its long-standing reputation for everyday low …
Opening up Mobile Wallets
28 Thursday Jul 2011
Mobile wallets are here! Customers can check out at various retailers using their mobile phones, including: Starbucks. Customers can download …
Amazon’s Unique Online Service
05 Tuesday Jul 2011
You may be surprised to discover just how much an Amazon.com customer is really worth to the company. Amazon.com also …
Mobile Apps Meet the Physical World
05 Tuesday Jul 2011
Mobile applications that drive customers into the stores have great value for retailers. But simple gimmicks cannot hold consumers’ attention …
Catch Ben, Thrillist Co-founder
07 Thursday Apr 2011