Good, better, best. This motivational phrase is familiar not just to children but to employees reand managers alike. But retailers …
Customer Analytics: It’s All in the Implementation
07 Thursday Apr 2011
Category Archives: Chapter 13: Services: The Intangible Product
Online Retail: A Boon for Local Commerce?
13 Thursday Jan 2011
Similar to its well-known and larger competitor Groupon, the LivingSocial website offers deep discounts on services provided by local business, …
LEED Grocer
30 Tuesday Nov 2010
Posted in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 16: Supply Chain Management
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Fred Meyer, a division of Kroger Co., remodeled its stores to make them more energy sustainable. For every dollar it …
Starbucks Ends Its Grocery Distribution
29 Monday Nov 2010
Posted in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 19: Advertising, Public Relations and Sales Promotions
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When Starbucks entered into a partnership with Kraft Foods, the suppliers made it possible for consumers to buy bagged coffee …
Priming Amazon Customers
24 Wednesday Nov 2010
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When Amazon Prime began in December 2004, the goal was to build customer loyalty to Amazon.com. For $79 per year, …
Creating an Automatic Consumption Culture
24 Wednesday Nov 2010
Life is so much easier when we don’t have to make decisions, isn’t it? Our favorite online Web sites, gadgets, …
The Growing Organic Grocery
20 Saturday Nov 2010
Posted in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 16: Supply Chain Management, Chapter 19: Advertising, Public Relations and Sales Promotions
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Consumers have cut back on many purchases, but a significant percentage refuse to sacrifice their perceived health benefits. Therefore, 48 …
Facebook Retail
08 Friday Oct 2010
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Companies are taking advantage of the crowds on Facebook to increase the number of their “fans.” Contests and ads try …
The Punishments for Going Green
21 Saturday Aug 2010
Posted in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 19: Advertising, Public Relations and Sales Promotions
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Frito-Lay can market its Sun Chips as the “green” chips, because to make them, the company uses steam produced through …
Growing through Customer Service
14 Monday Jun 2010
Where are companies investing their money? Customer service, customer service, customer service. In particular, they are focusing on pleasing their …