Why do people choose to get a haircut from a fancy, branded salon rather than from Supercuts, or from their …
Spending the Day at the Salon
26 Friday Feb 2010
Category Archives: Chapter 13: Services: The Intangible Product
Upscale Customers Do Laundry Too
29 Friday Jan 2010
The Florida-based Publix grocery chain offers a private-label brand, Greenwise, that promises healthy and organic products. The brand has been …
With Just a Click, Spend $560,000
20 Tuesday Oct 2009
The latest incarnation of the Faberge brand strives hard to reawaken the sense of mystery and drama created by the …
Treating your Loyal Customers Well
18 Sunday Oct 2009
Companies can save a lot of money if they target customers accurately with relevant offers. Customers who are loyal to …
Weymouth Needs More Coffee
16 Friday Oct 2009
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The busiest Dunkin’ Donuts in theUnited Statesis inWeymouth,Mass.Is this because the residents of the town are particularly fond of baked …
Who Is Wearing the Power?
23 Wednesday Sep 2009
When it comes to clothing for teenagers, the dilemma for marketers has always been whom to target: The person who …
Is It Time for a New Nickname for Whole Foods?
02 Sunday Aug 2009
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Whole Foods, which sells premium grocery items, has suffered from a nickname that mocks its high prices: Whole Paycheck. As …
My Macy’s Goes Nationwide
30 Thursday Jul 2009
In 2005, Macy’s acquired the May Co. department stores and transformed its many different brands into one Macy’s nationwide. The …
Is 90 Percent Good Enough?
29 Wednesday Jul 2009
Apple has a customer satisfaction rating that is the envy of plenty of companies: 90 percent of its customers are …
Irregular Bacon: Marriott’s Economical Changes
25 Saturday Jul 2009
Here’s a riddle: If a hotel chain relies on a solid reputation for reliability, what’s the point of providing luxuries …