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Category Archives: Chapter 13: Services: The Intangible Product

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Must See TV: Streaming Services as a Replacement for Cable Television

04 Tuesday Jun 2024

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 13: Services: The Intangible Product

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bundle, netflix, Streaming

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Consumers have lost a collective understanding of time. In the past 15 years—since the arrival of streaming services—what we watch …

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Nutrition Advice, Counselling—and Drugs: Expanded Offerings from Some Weight Loss Firms

15 Tuesday Aug 2023

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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Noom, services, WeighWatchers

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The relatively new class of weight loss drugs, which feature semaglutide as an active ingredient, has made a massive difference …

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Taking the Community Barbershop on the Road and Online: The Elite Cadre of Influencer Barbers

13 Tuesday Jun 2023

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product

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Barber, Influencer, Lionel Harris, Marcus Harvey, services, Social and Mobile Marketing, Vince Garcia

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For generations, the local barbershop has been a site of community and camaraderie, particularly for Black men, as depicted in …

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Marketing Tidbit: Don’t Like the Replacement Items in Your Grocery Delivery Orders? Instacart Has a Solution

11 Thursday May 2023

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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Instacart, Inventory alerts, Online grocery, services

A major inconvenience for online grocery consumers occurs when the products they want and need are out of stock at …

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Get on the Bus, Gus—for a Luxury Ride!

04 Saturday Feb 2023

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value

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Jet, Luxury bus, Napaway

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The United States is not, historically, a bus-loving country. Its individualistic consumers love having their own cars, or at least …

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An Innovative Car-Buying Platform with Some Major Service Gaps

23 Friday Dec 2022

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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Car, Carvana, customer service

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Carvana’s website offers a very simple, cool platform that allows shoppers to search for and buy used cars. Even cooler, …

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Nailed It! Target Debuts Robot Manicurist

04 Tuesday Oct 2022

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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Services Marketing, Target

Robots are increasingly helping out in retail environments. They can flip burgers, deliver packages, provide security, and restock grocery shelves. …

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Walmart May Add Streaming to Make Walmart+ More Appealing

09 Tuesday Aug 2022

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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services, Streaming, Walmart+

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Consumers already get their affordable home goods, clothes, food, and nearly everything else from Walmart. Soon they may be able …

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The (Perceived) Need for Speed Prompts Instacart to Offer Rapid Delivery Option

29 Wednesday Jun 2022

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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Instacart, Rapid Delivery, services

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Feel like Instacart isn’t insta enough? The company is looking to change that, with a new rapid delivery option in …

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No Baggage: Once Denigrated Motels Are Becoming the Travel Lodging of Choice

07 Tuesday Sep 2021

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product

≈ 1 Comment

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Motels, Services Marketing, Social and Mobile Marketing

The humble motel is getting a rebrand. First developed in the 1920s, motels were established along highways and byways to …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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