A recent survey confirms something we’ve heard all along: You’re using social networking differently than your parents do. While Baby …
The Latest Generational Divide: Uses of Social Networking Sites
05 Saturday May 2012
Category Archives: Chapter 20: Personal Selling and Sales Management
Movies Migrate from the TV to the (You)Tube
03 Saturday Mar 2012
Posted in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
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YouTube may be known mostly as the place to watch entertaining, funny, or just plain odd amateur contributions, but those …
What Can Social Media do for You?
15 Wednesday Feb 2012
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The usage of social media as a word-of- mouth catalyst lets consumers take control of some (or all) of the …
Crowdsourcing the Big Jobs
09 Thursday Feb 2012
In the past, when companies had big projects to finish but lacked the resources to hire enough people to do …
The Animals Are Entering the Ring Early
16 Monday Jan 2012
The typical protocol for marketing new films is to offer sneak previews one week in advance of their release. But …
Gaining Social Clout through Klout
13 Friday Jan 2012
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bloggers, britt hackmann, fashions night out, FNO 2011, FNO 2012, gretchen hackmann, jason binn, Klout, marketing fashion, Nubry, parties, social
Getting into the coolest parties in town used to require attaining stardom or at least socialite status. But today, technology …
One Brand with a Local Feel
08 Tuesday Nov 2011
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Applebee’s has always tried to be true to its “Eating good in the neighborhood,” tagline by maintaining a local focus …
Taking a Tip from Hulu: YouTube’s Latest Moves
07 Monday Nov 2011
Posted in Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product, Chapter 15: Strategic Pricing Concepts, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
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advertising online, content, hulu, netflix, video online, Youtube
Although some of its most popular content remains amateur videos of extreme sport accidents, cats, or child singers, YouTube’s latest …
ShopKick Shops with You
14 Friday Oct 2011
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Consumers already take their mobile phones with them everywhere they go. Applications such as ShopKick are hoping to take advantage …
Apple Can’t Do Everything
28 Wednesday Sep 2011
Apple Stores provide an incomparable customer experience for those in the market for the latest technology products. Consumers can get …