You may be surprised to discover just how much an Amazon.com customer is really worth to the company. Amazon.com also …
Amazon’s Unique Online Service
05 Tuesday Jul 2011
Category Archives: Chapter 20: Personal Selling and Sales Management
How to Use LinkedIn
05 Tuesday Jul 2011
LinkedIn, the social media site for business professionals. Launched in 2003, the site has been attracting roughly 1 million members …
Lady Gaga is More Popular than Barack Obama
05 Tuesday Jul 2011
Lady Gaga’s nearly unsurpassed status in modern pop culture has arrived as the result of her shock tactics, carefully orchestrated …
Personalization: My My—My Macy’s
14 Monday Feb 2011
Posted in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
In the movie classic Miracle on 34th Street, perhaps the biggest surprise was when Kris Kringle put Macy’s customers’ needs …
Walmart Joins the Healthy Food Movement
20 Thursday Jan 2011
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Michelle Obama has made healthy eating one of her signature causes. One of the first places she turned to find …
Where, Exactly, Do You Want to Eat Tonight?
19 Wednesday Jan 2011
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Thus far, not many smartphone users have tried location-based applications. But several restaurant chains—realizing that customers who use such apps …
Branding Takes a New Turn on TV
24 Wednesday Nov 2010
Media commentators wonder at the new world of television, where people become famous simply because they appear on television, rather …
She Tweeted Me to Buy a Lexus!
14 Sunday Nov 2010
Posted in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management
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Auto manufacturers have long paid celebrities to be spokespeople for their lines of vehicles. But maybe customers really want to …
Growing through Customer Service
14 Monday Jun 2010
Where are companies investing their money? Customer service, customer service, customer service. In particular, they are focusing on pleasing their …
Full Disclosure Advertising
20 Tuesday Oct 2009
Product placement has become increasingly more popular for television networks as traditional commercial advertising revenues continue to decline. If viewers …