Product placement has become increasingly more popular for television networks as traditional commercial advertising revenues continue to decline. If viewers …
Full Disclosure Advertising
20 Tuesday Oct 2009
Category Archives: Chapter 20: Personal Selling and Sales Management
With Just a Click, Spend $560,000
20 Tuesday Oct 2009
The latest incarnation of the Faberge brand strives hard to reawaken the sense of mystery and drama created by the …
Is There Room for One More?
08 Thursday Oct 2009
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best buy, big box, circuit city, consumer electronics, HHGREGG, TV
CircuitCityis out of business, leaving Best Buy and Walmart fighting over customer remains. But a smaller competitor, with a different …
Is It Possible to Miss a Car Dealer?
11 Saturday Jul 2009
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In most popular portrayals, car dealers rank just above ambulance-chasing lawyers when it comes to ethics. No one should miss …
A Transformation at eBay
28 Thursday May 2009
Posted in Chapter 02: Developing Marketing Strategies, Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management
In the 1990s and early 2000s, eBay led the e-commerce pack. With its communities of buyers and sellers, engaging in …
The 2009 Outlook on Self-Service
29 Sunday Mar 2009
Intel developed technology that allows self-service kiosks to act as “super associates” that offer information about products in the store …
Hamburgers and Steaks
28 Saturday Mar 2009
A bad economy, trends toward healthy eating—it all combines to spell trouble for the beef industry. Beef often goes in …
The Container Store Hires
21 Saturday Mar 2009
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For some companies, employees are their most important asset, because they can communicate the brand to customers. But for many …
If it Ain’t Broke … Fix It
28 Saturday Feb 2009
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If it ain’t broke, don’t fix it! This cliché was not the wisdom that eHarmony.com chose to follow when it …
Recession Forces People to Be Nicer
12 Thursday Feb 2009
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One simply does not dare walk into a Chanel or Valentino boutique without real intentions to make a purchase and …