Companies have been daring, experimenting with all sorts of different technologies, including social networks, blogging sites, and viral content. At …
New Marketing Advances
18 Thursday Dec 2008
Category Archives: Chapter 20: Personal Selling and Sales Management
Diversity at Abercrombie?
12 Wednesday Nov 2008
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The company is known for its good-looking, preppy image, attempting to symbolize “American cool,” is suffering for assuming that coolness …
CEO Branding: Their Company or Themselves
24 Tuesday Jul 2007
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Martha Stuart has benefited from being the face of her company, Martha Stuart Living Omnimedia, and the company has mostly …
Are You Advertising Online? If You Blog, then You Are
18 Wednesday Apr 2007
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Employers waiting to meet potential employees can read up about the candidates prior to their first interview by accessing blogs …
Wal-Mart Makes Nice; Wal-Mart Makes Very Nice!
07 Saturday Apr 2007
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employees, green, mcdonalds, sustainability, Walmart, zero waste
Environmentalism, fitness, and healthy lifestyles once seemed a luxury that only the upper middle class could afford. Wal-Mart, the world’s …