Visitors to Burberry’s social retail shop see representations of pure luxury: richly appointed interiors, tastefully stocked with traditional and modern …
New Format for Luxury Shopping: Social Retail By Burberry in China
06 Tuesday Oct 2020
Playing the Tunes and the Ads Just for You: Personalized In-Store Audio at Kroger Stores
01 Thursday Oct 2020
Stores already design their audio environment to reflect their shoppers. High-end luxury stores tend to play classical, instrumental music at …
Brand Intimacy Ratings, Broadly and in the Fast Food Market in Particular
29 Tuesday Sep 2020
The notion of brand intimacy refers to how consumers form affect-laden, emotional bonds with brands, even reaching the level of …
The Latest Insights into Gen Z
23 Wednesday Sep 2020
Born between 1996–2015, Gen Z has been characterized according to their study and interaction patterns. As the earliest members of …
Virtual Summer Camps and Community Building by Brands During the COVID-19 Pandemic
21 Monday Sep 2020
Would you want to attend a summer camp run by Neil Patrick Harris? Get workout tips from Rob Gronkowski and …
When Is a Toy Educational, and When Is It Just Play? The Potential for Misleading Claims by Marketers of STEM Toys
17 Thursday Sep 2020
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Parents worried about their children’s development—whether because educational experts indicate that U.S. children have relatively weaker science and math skills …
A Fictional Presentation of Real Offerings: NBC Leverages Its Content in a New Way to Appeal to Advertisers
15 Tuesday Sep 2020
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The options available to advertisers on network television channels are growing in their diversity and sophistication. But at the same …
Tesla’s Ongoing Evolution: Adding Manufacturing, Taking Over More of the Supply Chain
09 Wednesday Sep 2020
Posted in Chapter 16: Supply Chain Management
From its start, Tesla has adopted a unique positioning: Is it a tech firm? A product innovator and designer? An …
Getting Up Close and Personal with Zoo Animals, By Visiting Them Virtually
07 Monday Sep 2020
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The primary appeal of zoos, aquariums, and other animal habitats open to the public is the chance for visitors to …
From Stretch to High-Tech: Lululemon Moves Beyond Leggings to Push the Mirror In-Home Exercise Device
03 Thursday Sep 2020
With a $1 million investment in a start-up company called Mirror, Lululemon tested the waters when it came to building …